Irina Melinescu

Senior Graphic & Motion Designer

Bucharest, Romania

Summary

I combine a classical Fine Arts training with advanced technical skills in Graphic Design and After Effects. My focus is on creating scalable visual systems and dynamic motion assets that elevate brand presence. I am detail-oriented, deadline-driven, and experienced in handling complex projects for top-tier clients.

Skills

BrandingVisual IdentityLayout DesignMotion Graphics (After Effects)

Experience

Senior Graphic & Motion Designer

Teads

May 2021 - Present

  • Designed and animated high-performance creatives for global brands, ensuring strict adherence to visual identity guidelines.
  • Elevated static layouts into engaging motion assets using After Effects, optimizing content for premium publishers and digital platforms.
  • Streamlined the production of cross-channel campaigns by managing both graphic design and motion workflows within the Adobe ecosystem.

Graphic Designer

Teads

May 2017 - May 2021

Graphic Designer

Webhelp

November 2015 - May 2017

  • Digital design for the internal company, presentation and posters.

Graphic Designer

The Ad Alchemy

May 2015 - September 2015

  • Created key visuals for Romanian brands, produced digital illustrations, and developed layout designs for brochures and other marketing materials.

Visual Interface Designer

Incognito Concept

February 2014 - April 2015

  • Developed the company’s complete visual identity, including the logo and brand guidelines, establishing a cohesive look across all digital platforms.

Junior Graphic Designer

Bunatati de Topoloveni

June 2013 - September 2013

Education

Universitatea Națională de Arte din București

Bachelor's Degree, Graphic Arts Department

2010 - 2013

Liceul de Arta "Nicolae Tonitza"

Artist, Painting

2006 - 2010